November 5, 2024 - Women’s intimate apparel plays a vital role in supporting, empowering and inspiring confidence from within. More than just garments, these pieces become part of every woman’s daily life and her journey through womanhood. For decades, Barbizon has been committed to providing intimates that celebrate and uplift women at every stage of life.
Now, Barbizon, a leading intimate apparel brand in the Philippines, is thrilled to announce its 50th anniversary. To commemorate this milestone, the brand is proud to unveil its newest ambassador, Miss CosmoWorld 2022 Meiji Cruz, who is set to inspire and empower women.
Celebrating the New #BarbizonWoman
Meiji Aculana Cruz, widely known as Meiji Cruz, proudly joins Barbizon Intimate Apparel as its newest ambassador. Admired for her elegance and intelligence, Meiji is an inspiration to women across generations. A familiar face as a TV host and news anchor, she also holds the honor of being the first Filipina to win the Miss CosmoWorld pageant. Previously, she placed as second runner-up in the 2021 Bb. Pilipinas pageant. Now, as CEO and chairperson of Miss CosmoWorld Philippines, Meiji is on a mission to hone a new generation of women, empowering them to pursue their dreams and represent the world-class potential of Filipinas.
Her mission aligns perfectly with Barbizon’s commitment to uplifting and empowering women through its products, fostering confidence and self-expression in every woman who wears them.
“Being the new #BarbizonWoman is a true honor. Barbizon has a long history of celebrating and supporting women with intimates— not only underwear, but also innerwear, sleepwear, and even shapewear— tailored to the needs of every Filipina woman,” Meiji shared. “I’m excited to encourage women to embrace their confidence and beauty, just as I have experienced with Barbizon. Their products truly enhance how we feel about ourselves, empowering us to shine from within. ” she added.
Barbizon’s 50-Year Journey
In 1974, Barbizon began by selling bras, panties, stockings, and handkerchiefs—basic necessities for women. The goal was to provide women with options to meet their essential needs. Over the decades, the brand has evolved to address the changing needs of Filipina women, shifting from a focus on basic necessities to prioritizing quality and comfort in response to their growing intimate needs. This evolution started with bras and panties and eventually expanded to include shapewear, sleepwear, and accessories.
“Expanding our product line has been one of our key strategies for staying competitive in this industry. Our goal is to pass on Barbizon from generation to generation, from mothers to teens and even little girls, ensuring that the brand will be their companion on every personal journey,” says Barbizon Marketing & E-commerce Manager Raiza Limpiada. “For fifty years, Barbizon has been more than just a brand—it’s a trusted ally that helps every Filipina discover the right intimates and encourages them on their paths, no matter what life brings.”
Barbizon’s growth was pushed forward with the establishment of over 130 department store outlets nationwide, including locations in Robinsons, Metro, Gaisano, Landmark, Waltermart, KCC and Lee. This expansion provides better access to more Filipinas, empowering them to embrace grace, beauty, and confidence from within.
Barbizon is available at all leading department stores nationwide and online at www.barbizon.com.ph. To know more about Barbizon’s 50th anniversary, visit @barbizon_ph on Instagram and @barbizonph on Facebook & TikTok for the latest updates and celebrate your journey #TheBarbizonWay.